Above is the video for ‘Booshie’, the debut single from transatlantic hip-house outfit Bon Voyage.
Led by the enigmatic Shamon Cassette, Bon Voyage is the unlikely marriage of the forward-thinking Brooklyn rapper with two young producers from the dentally-challenged Dublin suburb of Finglas; The Supreme and Fono.
Their utterly infectious debut showcases an exciting and modern take on the hip-house genre, superbly straddling the hairy crevasses between house, techno and hip-hop. For all its cool, it’s also insanely catchy.
If you’re not completely au fait with your NYC slang, to be ‘Booshie’ is to consider oneself to be above everyone else; deserving of luxury in all aspects of life and demanding of only the finer things.
Where J-Lo proudly claimed to still be ‘Jenny from the block’, the Booshie girl thinks they should demolish the whole God-forsaken hell-hole and build a Louis Vuitton.
Throughout Booshie, Shamon plays the oracle of our times, poetically depicting the tribulations of his life with a Booshie girl. He’s an enormous personality with a presence so captivating that really does make you think he was born to only do this.
BBC Radio 1: Early support from Annie Mac, Huw Stephens, Monki, Toddla T, Pete Tong
Complex: ‘A brilliantly twisted and sleazy take on Hip House’
Earmilk: ‘Utterly spectacular’
The Music Ninja: ‘Filled to the brim with swagger and the most catchy tune you’ll hear this week’https://readymag.com/57226